The brief was simple: illustrate a plane pushing through a credit card. But the execution had to be precise, detailed, and attention-grabbing.

Of course, at Forge & Morrow, we went to town, crafting the finest details, such as the heat of the plane softening and stretching the plastic. We created the illustrations at huge resolutions for outdoor supersites. And we made a short looping film for digital media spaces.

If the number of airlines and credit card companies contacting us about making a similar image is anything to go by, this one really resonated with the industry.